Self-initiated study
Maison Sereine
A fragrance you read slowly.
A perfume house whose website behaves like its scent: it arrives gradually, stays close, and is in no hurry to leave.
- Brand
- Maison Sereine
- Type
- Fragrance house
- Year
- 2026
- What I built
- Letterform motion, Scent pyramid, Live engraving
The brief
Nobody can smell a screen. The usual answer is a model and a bottle. I wanted the page itself to do what the perfume does: unfold in stages, and reward the person who stays.
The idea
Every letter of the name comes into focus on its own. The notes aren’t a list but a passage of time you scroll through, from the first cold minute to the warmth of the evening.
And because a house like this sells something personal, the most important moment on the page is a text field: type a name, and watch it appear in gold on the glass.
What makes it work
- 01
Type that arrives
Each letter of the title resolves from a blur at its own pace, set in a high-contrast didone.
- 02
A pyramid in time
Top, heart and base notes are pinned and turned over as you scroll, with a thread that fills as the hours pass.
- 03
Live engraving
Type up to twelve letters and see them gilded on the front of the flacon, as you type.
- 04
The ritual, sideways
A gallery that moves horizontally while you scroll down, one quiet object at a time.
Type and colour
Aa
Bodoni Moda
With Jost for the small, spaced capitals
